Home of The What's Happenin' Cares Charity Golf Classic

The imaging channel, playing for a cause.

Dealers, manufacturers, leasing companies and software partners come together each year at one of America's bucket-list golf courses to raise money for a great cause.

Make a donation See the 2026 Classic

$456K+

donated across two Classics

dealers at Firestone 2026

industry partners

Coming in 2027: The What's Happenin' Cares Charity Golf Classic at TPC Sawgrass Stadium Course · September 19–20, 2027, benefiting the Make-A-Wish Foundation. Foursomes and sponsorships open soon.

Get on the list →

Firestone Country Club clubhouse at sunset with golf carts lined up

A golfer finishing his swing at Firestone

The 2026 What's Happenin' Cares Charity Golf Classic

Firestone Country Club
August 9–10, 2026

Held at one of the most recognized and historic venues in American golf, the 2026 What's Happenin' Cares Charity Golf Classic benefited Blood Cancer United in honor of William Miceli of Pulse Technology. Fifty-one resellers, 29 partners and 7 event sponsors made it two special days — and a $215,000 check.

Blood Cancer United
Benefiting charity, in honor of William Miceli

View event photos Event details

The inaugural What's Happenin' Cares Charity Golf Classic

Oakland Hills Country Club
August 17–18, 2025

Where it started. The first Classic sold out Oakland Hills' famed South Course and drew more than 120 golfers from across the office equipment channel to Bloomfield Hills, Michigan. WHC donated $241,500 to the American Cancer Society in the name of Sandy Lowery — wife of John and mom to Casey and Kyle Lowery of Applied Innovation.

American Cancer Society
Benefiting charity, in honor of Sandy Lowery

Read the 2025 recap

The Oakland Hills clubhouse with golf carts lined up

Presenting the check to the American Cancer Society at Oakland Hills

Our impact

Every Classic gives back.

2026 · Firestone CCAkron, OH

$215,000

to Blood Cancer United, honoring William Miceli of Pulse Technology.

2025 · Oakland Hills CCBloomfield Hills, MI

$241,500

to the American Cancer Society, in the name of Sandy Lowery of Applied Innovation.

An industry of giving

Supporting charities and community programs alongside friends, colleagues and partners.

Charities that matter

Local, national and international organizations. See our charities.

Bucket-list courses

Our goal is to play the greatest courses we can find — Oakland Hills, Firestone, and beyond.

Real networking

Brand-agnostic: resellers, OEMs, lessors and software partners in one place for two days.

From the course

Firestone, 2026

Full gallery →

Sponsor flags lining the first tee at Firestone

What's happenin'

Attendees at Firestone Country Club, one wearing a William Miceli tribute shirt

August 19, 2026

What’s Happenin’ Cares Presents $215,000 Check to Blood Cancer United

The 2026 What’s Happenin’ Cares Charity Golf Classic at Firestone raised $215,000 for Blood Cancer United in honor of William Miceli of Pulse Technology.

February 10, 2026

What’s Happenin’ Cares Announces Blood Cancer United as Benefiting Charity in Honor of William Miceli for 2026 Firestone Charity Golf Event

Blood Cancer United will benefit the 2026 What’s Happenin’ Cares Charity Golf Classic at Firestone, honoring William Miceli of Pulse Technology.

January 6, 2026

What’s Happenin’ Cares Announces 2026 Charity Golf Tournament at Iconic American Venue

The 2026 What’s Happenin’ Cares Charity Golf Classic heads to Firestone Country Club in Akron, Ohio, August 9–10.

All news →

Governance

Meet our board

WHC is the charitable arm of Industry Analysts, Inc., publisher of What's Happenin', but operates independently under its own board — including members not affiliated with Industry Analysts.